Top Influencers to Follow on Social Media This Year
In today’s digital world, influencers are more than just online personalities — they’re trendsetters, educators, entertainers, and motivators.
From fashion and fitness to technology and lifestyle, influencers shape what millions of people see, buy, and believe every single day.
If you’re looking for inspiration, motivation, or just great content, here are some of the top influencers to follow on social media this year — across different fields! 👇
👗 1. Fashion & Lifestyle: Chiara Ferragni (@chiaraferragni)
Chiara Ferragni, the Italian fashion icon, is one of the most followed influencers in the world.
She shares everything from luxury fashion looks to behind-the-scenes moments from her life.
✅ Why Follow Her:
-
Stunning fashion inspiration
-
Tips on style and elegance
-
A look into the world of luxury brands
Perfect For: Anyone who loves chic outfits and global fashion trends. 👠
🏋️♂️ 2. Fitness & Health: Chris Hemsworth (@chrishemsworth)
Yes, Thor himself is a fitness inspiration! 💪
Chris shares workout routines, healthy lifestyle tips, and motivational posts through his app Centr and Instagram.
✅ Why Follow Him:
-
Real, science-backed fitness advice
-
Workout videos for all levels
-
Inspiration to stay active and strong
Perfect For: Beginners or professionals who want to live a fit, balanced life. 🥗🏃♂️
🍳 3. Food & Cooking: Gordon Ramsay (@gordongram)
Chef Gordon Ramsay is not just a master in the kitchen — he’s a global influencer with millions of fans.
From quick recipes to fiery cooking challenges, his social media is pure entertainment.
✅ Why Follow Him:
-
Easy cooking tutorials
-
Fun kitchen moments
-
Honest, unfiltered humor
Perfect For: Foodies who want to cook like a pro (or laugh while trying). 🍔🍝
💻 4. Tech & Innovation: Marques Brownlee (@MKBHD)
Marques Brownlee, also known as MKBHD, is one of the most respected tech influencers today.
He reviews the latest gadgets, smartphones, and AI tools with a clear, honest approach.
✅ Why Follow Him:
-
In-depth product reviews
-
Smart tech discussions
-
Insight into the future of technology
Perfect For: Tech lovers who want trusted opinions before buying new devices. 🤖📱
🎨 5. Art & Creativity: Zach King (@zachking)
Zach King is known as the “digital magician” — he creates short, mind-blowing videos that blend art, film, and illusion.
✅ Why Follow Him:
-
Creative storytelling
-
Fun, family-friendly content
-
Magical video editing skills
Perfect For: Anyone who loves creativity, visual effects, and clever ideas. ✨🎬
💼 6. Business & Motivation: Gary Vaynerchuk (@garyvee)
GaryVee is a motivational speaker, entrepreneur, and social media expert.
His content focuses on personal growth, success mindset, and online business tips.
✅ Why Follow Him:
-
Daily motivation
-
Smart marketing and business advice
-
Honest talk about hard work and success
Perfect For: Entrepreneurs and dreamers who want to grow both personally and professionally. 🚀
💄 7. Beauty & Skincare: Huda Kattan (@hudabeauty)
Huda Kattan is a beauty mogul and the founder of Huda Beauty, one of the biggest makeup brands in the world.
She shares tutorials, reviews, and skincare advice for all skin types.
✅ Why Follow Her:
-
Honest beauty reviews
-
Creative makeup tutorials
-
Confidence and empowerment tips
Perfect For: Makeup lovers who enjoy experimenting with new looks. 💋✨
🎮 8. Gaming & Entertainment: Ninja (@ninja)
Tyler Blevins, known as Ninja, is one of the most famous gaming influencers.
He streams on platforms like Twitch and YouTube, playing games like Fortnite and sharing gaming tips.
✅ Why Follow Him:
-
Fun gaming content
-
Pro-level gameplay
-
Insights into the world of esports
Perfect For: Gamers and content creators who love fun, energy, and skill. 🎮🔥
🌱 9. Travel & Nature: Murad Osmann (@muradosmann)
You may know him from the iconic #FollowMeTo photo series — where his wife leads him by the hand across beautiful destinations.
His content combines travel, culture, and art.
✅ Why Follow Him:
-
Breathtaking travel photography
-
Cultural stories from around the world
-
Creative visual storytelling
Perfect For: Travel lovers and dreamers who want to see the world through art. 🌍📸
🧘♀️ 10. Mindfulness & Wellness: Jay Shetty (@jayshetty)
Jay Shetty is a former monk turned motivational speaker and author.
His videos and podcasts focus on positivity, self-love, and meaningful living.
✅ Why Follow Him:
-
Calm and inspiring advice
-
Mindfulness and self-improvement tips
-
Short videos that change your perspective
Perfect For: Anyone who wants to feel happier, calmer, and more fulfilled. ☀️
💡 Final Thoughts
Social media can be noisy, but if you follow the right influencers, it becomes a source of inspiration, knowledge, and joy.
Whether you’re into fitness, fashion, food, or motivation — these influencers offer valuable, positive, and entertaining content every day.
👉 Pro Tip: Follow influencers who inspire you to grow, not just those who entertain you.
Because the best influencers don’t just show their life — they help you improve yours. 🌟
